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Good morning! It's Monday, and we're back with the latest in AI news.

Here's what's brewing today:

• 🛒 Amazon Expands Generative AI Efforts with Bedrock

• 👥 LinkedIn's AI "Coach" for Job Applications

• 👩‍💼 AI-Exposed Jobs Employ More Women

So grab your cup of coffee, and let's get started!

— Alex S, AI Wrap Up

AI NEWS FLASH

🛒 Amazon Expands Generative AI Efforts with Bedrock

Source: VentureBeat

The Rundown: Amazon Web Services (AWS) is expanding its generative AI initiatives with updates to its AI foundation model service, Bedrock.

Key Points:

• AWS announced a series of iterative updates and incremental new services at the AWS Summit New York event.

• Bedrock, the AI foundation model service, now supports models from Cohere, Anthropic Claude 2, and Stability AI SDXL 1.0.

• Amazon also announced a new Bedrock agent capability to help users build services.

Why it matters: Amazon's expansion of its generative AI efforts with Bedrock highlights the company's commitment to making AI practically useful in enterprise settings. This move could potentially transform every application, industry, and business.

AI NEWS FLASH

👥 LinkedIn's AI "Coach" for Job Applications

Source: The Verge

The Rundown: LinkedIn appears to be developing an AI tool, "LinkedIn Coach," to assist users with job applications.

Key Points:

• The AI assistant could support users through the application process, teach new skills, and help network on LinkedIn.

• The tool is currently in testing, and LinkedIn has not officially announced it yet.

Why it matters: The development of LinkedIn's AI "Coach" underscores the potential of AI in streamlining the job application process and enhancing the user experience on professional networking platforms.

AI NEWS FLASH

👩‍💼 AI-Exposed Jobs Employ More Women

Source: Revelio Labs

The Rundown: AI tools like ChatGPT are likely to have the largest impact on HR and administrative jobs, which are predominantly held by women.

Key Points:

• AI-exposed occupations employ more than 10 million employees in the US, the majority of whom are women.

• AI's abilities overlap more with support occupations, where women are overrepresented.

• The effects of AI adoption could potentially worsen disparities between ethnic groups.

Why it matters: The study highlights the potential societal implications of AI adoption, emphasizing the need for investment in upskilling the current workforce to ensure that the effects of AI do not exacerbate existing inequities.

That's all for today's brew! Remember, knowledge is power, so share this newsletter with your friends and colleagues. Stay curious, stay informed, and we'll see you next week for another round of AI news!

—Alex S, AI Wrap Up

AI Prompt Tutorial

🤖 AI Prompt Tutorial:

Tutorial: Design Your Advertising Campaigns with ChatGPT

Crafting a persuasive and memorable advertising campaign that resonates with your target audience can be a complex task. ChatGPT can help by providing ideas and strategies based on historical advertising knowledge and best practices.

Try the prompt below:

Act as an experienced advertising strategist. I'm launching a new line of vegan, gluten-free snacks and I need an advertising campaign that will appeal to health-conscious consumers. The campaign should cover potential advertising channels (digital and traditional), creative ideas for ad content, strategies to track campaign performance, and ways to maximize the ROI. Your recommendations should consider the latest trends in advertising and consumer behavior.

You can modify this prompt to suit your specific advertising needs. Whether you're advertising a physical product, a digital service, or a personal brand, you can ask ChatGPT for tailored advice.

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